Development, Implementation, and Evaluation of Anti-tobacco Communication Campaigns: The Stoptober Campaign

Every year, over seven million people die due to tobacco-related diseases. Tobacco and tobacco product consumption are among the leading causes of preventable deaths. Health communication campaigns can inform the public, raise awareness, and educate people about healthy behaviors. Health communication campaigns are targeted communication efforts, whether short- or long-term, based on a process and strategy designed to raise awareness among individuals on health issues and help them acquire and maintain healthy lifestyle habits. The anti-smoking Stoptober campaign conducted in the United Kingdom since 2012 is a good example of a campaign due to its long-term nature, inclusion of positive and cheerful messages, national and local coverage, and its ability to motivate individuals to quit smoking. Each country should prepare and implement anti-smoking campaigns based on its unique conditions, inform the public, and enhance the effectiveness of their efforts through evaluations.

Cite this article as: Sezgin, D. (2023). Development, implementation, and evaluation of anti-tobacco communication campaigns: The Stoptober曳 campaign. Addicta: The Turkish Journal on Addictions, 10(3), 297-303.