Developing the Social Media Addiction Scale: Validity and Reliability Studies
Year: 2018 Vol: 5 Number: 3
The aim of this research is to develop a measurement tool with a high level of reliability and validity for determining the social media addiction levels of university students. The researcher created 54 items related to its structure through a literature review, and seven experts were consulted for their opinions of the form prepared by the researcher. The scale, graded in five categories using 41 items in line with the experts’ opinions, has been applied to 523 university students. Exploratory factor analysis was performed, and as a result, the scale is found with three factors. Of these three, the factor of Functional Deterioration by itself accounts for 42.626% of the covariance, the factor of Control Difficulty and Deprivation for 9.517% of the covariance, and finally the factor of Social Isolation for 5.608% of the covariance. The factor loadings for the 26-item scale range from 493 to 792. The correlation between the scale developed for criterion validity and the Problematic Internet Usage Scale is 0.75. The Cronbach alpha of internal consistency has been calculated as .95 for the scale, .92 for the sub-dimension of control difficulty and deprivation, .91 for the sub-dimension of functional deterioration, and .81 for the sub-dimension of social isolation. In the light of these results, the Social Media Addiction Scale can be said to be a valid and reliable measurement tool.